PR for internal consumption – Haaretz Daily Newspaper | Israel News

For Netanyahu, bad luck is a worldview, a psychological situation assessment, almost an ideology – the decree of “Jewish” fate. That is precisely the difference between Barak’s premature assertion in the city square – “This is the dawning of a new day” – and what Netanyahu told the Likud Knesset faction this week: “Benighted medieval forces are rising up against us … A wave of hatred is flooding us.

Is it by chance that during the term of “Mr. Public Relations” of all time, Israel has become one of the most ostracized and misunderstood countries in the world? Ironically, the person who built his entire political career on being a fluent spokesman for Israel’s righteousness to the outside world changed the direction of the loudspeaker the moment the responsibility became his. He has turned into the great rebroadcaster of every external threat for internal consumption – into a person who repeatedly plays on the paranoias and deepest fears of the ghetto mentality.

In that sense, Netanyahu’s PR has in fact succeeded, but only internally: The national PR man has once again succeeded in explaining to the domestic consumer, who is wallowing in his fears and hatreds, that there really is a reason for the sense of siege, isolation and persecution: The world is hypocritical, the wave is getting stronger, the vise is closing in.

via PR for internal consumption – Haaretz Daily Newspaper | Israel News.


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